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Welcome Mom!

Time to start shopping for your dress for the big day.

Did you know that YOU are the best dressed women in the room after the Bride?

That's right, you have earned this role and your look must elevate you above normal wedding guest attire.

Trust us when we say that you have to look incredible in the pictures and we are here to help you with that. 

Shopping at Down the Aisle is a unique experience.

Your time with us is individualized.

That means we are going to help you pick the right dress for you.

Appointment Only

No Walk-ins


Mother is helping with a bow-tie to her son before wedding ceremony..jpg

Our promises:

  • You won't look like a Granny or "Matronly"
    (Remember you are Mother of the Wedding- N
    ot Grandma of the wedding!)


  • We will give honest feed back as you are trying on gowns. 
    (If it doesn't WOW us, it won't WOW your guests)


  • We will honor your style preferences and inspiration
    (It is important to still be YOU)


  • We will help you pick the right color for your complexion
    (If it washes you out, we'll tell you!)

  • We will also help you to choose the right undergarments and
    shape wear- *if needed*

    (Not every look requires shape wear. We like to keep our Mom's comfy because we know it's a long day)


  • You will leave here excited about the gown you chose
    (... and we'll see you again for your next kid's wedding!)

Wedding morning of the bride. The mother of the bride blesses the bride for a happy family

Request your Mothers Gown Appointment here

We will be with you shortly to set your appointment.

Thanks for submitting!

Gail V.
Washington, IL

"An awesome place to buy a wedding dress, MOB/MOG dress ...... customer service is top notch and Rachel is truly amazing!!!

Kathie R. 
Peoria, IL

"I purchased my Mother of the Bride dress here and received SO many compliments! I highly recommend Down the Aisle Bridal Shop!!" 🥰 ❤️

Dee W.
Dunlap, IL

"I highly recommend Down the Aisle. I got a lovely Mother of the Groom dress there. A fun and stress free experience!"
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